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Info On Smart Bedding Sets Strategies

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For the original version including any supplementary images or video, visit http://www.mirror.co.uk/news/uk-news/i-came-here-looking-new-9708967.amp

The Eight team at work, with Forbes Under 30 Alexandra Zatarain at center. Photo c/o Eight. In November 2016, Eight took the next logical step -- as well as the reams of sleep data it had collected -- and debuted a tech-enabled mattress. With four layers of high-density foam and a built-in sleep tracker, the mattress is intended to be as comfortable as it is intuitive. At $1,050 for a Queen, it's slightly more expensive than those sold by competitors in the bedding startup space like Casper ($950), but its promise of in-depth sleep analysis sets it apart in an increasingly crowded field. Photo c/o Eight. Eight's Series A brings it total funding to $11 million following a $6 million seed round in March 2016. Investors in this round include Yunqi Partners, Azure Capital, Y Combinator, Stanford StartX fund, Comcast Ventures, and Sinovation Ventures. Zatarain and cofounders Matteo Franceschetti, Andrea Ballarini and Massimo Andreasi Bassi were members of startup incubator Y Combinator's summer 2015 batch.

For the original version including any supplementary images or video, visit https://www.forbes.com/sites/clareoconnor/2017/01/24/smart-mattress-company-eight-raises-5-million-series-a-to-track-your-sleep/